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The Hitachi Magic Wand is a vibrating massager, renamed the Magic Wand Original and commonly referred to as ‘Magic Wand.’ The Japanese company Hitachi is the manufacturer and they designed the wand to relieve tension and help relax sore, achy muscles. It was first officially introduced in the U.S. in the late 1960’s.
While the device was clearly intended for use as a massager, it has now been commonly used as a masturbation aid (vibrator) for women across the world. Betty Dodson, a sex educator for women, is responsible for making the Magic Wand such a popular hit among women in the late 1960’s.
The dimensions of the wand are 12 inches long and a weight of 1.2 pounds. It features a rubber 2.5 inch head and works effectively for stimulating the clitoris, helping women achieve powerful orgasms on their own.
To honor the 15-year anniversary of Good Vibrations (sex shop designated for women and run by women) in 1992, Hitachi executives helped finance the production of massager-shaped chocolates. Even so, the company still claimed the Magic Wand was simply a means for health care purposes in 1999.
Hitachi actually stopped selling the Magic Wand for a few months in 2000 when they encountered a conflict with their U.S. distributor. They found a new distributor, Vibratex shortly after, and sales resumed.
It didn’t take long for the Magic Wand to sell out in 2002 after a particular episode of Sex and the City aired. In 2013 Hitachi made the decision to halt the sale of the Magic Wand, due to the concern of having their name linked with a ‘sex toy.’ Vibratex, the new distributor, managed to persuade Hitachi to continue distributing the wand, but with the original name; Original Magic Wand, omitting Hitachi’s name altogether. Magic Wand Original was the name used by the company in 2014.
The Magic Wand was actually used by academics performing research on it’s ability to assist those with sexual problems, such as dysfunction and female sexual arousal disorder. A 1979 study published in The Journal of Consulting and Clinical Psychology noted that it was in fact, very efficient when addressing problems related to lack of orgasm achievement. It’s since then been deemed a superior option among vibrators of all kinds and now it’s your turn to discover just why that is!
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